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Article

Alcohol labelling to give extra information

13th January 2010


The Conservative Party have called for the words 'units of alcohol' to be replaced by the term 'centilitres of pure alcohol' on drinks' labels.

Research has shown that under one fifth of labels have information about safe drinking levels. The party also want to see drinks manufacturers add more data to labels, including calorie content. The proposals came as part of the Tories new public health strategy. A spokeswoman from Alcohol Concern said: "Allowing the industry to regulate itself is like a chocolate teapot. You need mandatory regulation."

 

Comments

Bill McPate

Thursday 14th January 2010 @ 14:20

This proposal is based upon the assumption that consumers, suitably informed, will modify their behaviour and consume less alcohol. A more effective way to achieve this would be to reduce the unnecessary alcohol inherent in the wine we buy, particularly red wine. Lowering the alcohol content (however it is described on the label) by 1-2% can be made by producers without changing the wines characteristics. We just need to tell them.


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