Kellogg's under fire from parents

UK parents and food campaigners have reacted angrily to Kellogg's latest advertising campaign, which suggests children should be given a bowl of Coco Pops after school.

The manufacturer is one of Change4Life's - the DH's programme to reduce obesity rates in England - national partners. Christine Haigh of the Children's Food Campaign commented: "It's outrageous that Kellogg's, which is a partner of Change4Life, is encouraging children to eat more of their sugary products. One of the key messages of Change4Life is encouraging families to swap snacks with added sugar for low-sugar or sugar-free alternatives."

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